Target
Audiences:
1) Partner/Client Museums
2) Educators
3) Media
4) General Public
5) Researchers
6) Staff
We anticipate changes in skill, behavior, knowledge, and attitude.
Some of these constitute process changes, which are more qualitative
in nature. For purposes of the IMLS recommended outcome based
evaluation that we will be documenting and reporting, we plan
to focus on the following measurable and quantifiable points (target
audiences are indicated by number in parentheses):
I. Audiences will use the Digital Asset (DA) system to create
new and/or improved resources (1-6)
A. Indicator: user reports success in creating new resources
B. Data sources: usage logs, surveys, links, credit lines, feedback
forms
C. Target for Change:
II.
Staff will become more skilled in using digital assets (6)
A.
Indicator: frequency of use; variety of formats used
B. Data sources: usage logs; pre-test/survey and post-test/survey
C. Target for Change:
III.
EBTP Partners and Educators will become more skilled in using
digital assets (1 & 2)
A.
Indicator: frequency of use; variety of formats used
B. Data sources: usage logs; surveys; focus groups
C. Target for Change:
IV.
Staff will become more efficient in organizing original media
(6)
A.
Indicator: One-three departments will re-organize physical storage
of original media
B. Data sources: interviews
C. Target for Change:
V.
Users will become more efficient in accessing digital assets (1-6)
A.
Indicator: decreased access time; increase in number of relevant
resources retrieved; decreased need to go outside DA system
to fulfill requests
B. Data sources: logging; surveys; feedback forms
C. Target for Change:
VI.
Users will utilize a broader range of assets than they previously
would have (1-6)
A.
Indicator: greater variety of content and formats will be chosen
B. Data sources: logs; feedback forms
C. Target for Change:
VII.
Staff will increase adherence to copyright protocols (6)
A.
Indicator: improved documentation of grants of permission and
copyright notices
B. Data sources: logs
C. Target for Change:
VIII.
Targeted audiences will increase their use of the DA system (1-6)
A.
Indicator: each user group will demonstrate continually increased
use and repeat usage over time
B. Data sources: logs; online statistics
C. Target for Change:
IX.
Audiences will gain new insights about their chosen interests
(1-6)
A.
Indicator: self-reported increase in knowledge of Exploratorium
exhibitry, Exploratorium history, teaching methodologies, and
scientific phenomena
B. Data sources: surveys; feedback forms; interviews
C. Target for Change:
X.
Exploratorium will gain an appreciation and understanding of the
value placed on our digital assets by internal and external audiences
(6)
A.
Indicator: greater staff cooperation and institutional resource
allocation to support DA system
B. Data sources project reports; interviews
C. Target for Change:
